Carol Pearson, Author, Academic, Archetypal Scholar

Publications

In many indigenous traditions, a person seeking answers to questions would approach a medicine manor woman sitting by the fire and ask what they should do to resolve their dilemma. He or she classically would respond to this request by saying, “Let me tell you a story.” Moms, dads, mentors, and friends can do this, too…. In new situations, often what is needed is a new story that can help supply a map for the new journey and a toehold when that journey feels like climbing up a steep and dangerous mountain.
  — Persephone Rising: Awakening the Heroine Within

The following are included here to help you develop your Narrative Intelligence (NQ) and recognize the stories that you can best live and tell—for your benefit and that of others. Below are publications related to my work, most written, co-authored, or edited by me with a few by respected colleagues.

What Stories Are You Living?

What Stories Are You Living? guides you through the journey of discovering and understanding the archetypes active in your life. These universal themes may be invisible to you now but through this book you will learn how they inspire the behaviors...

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Persephone Rising: Awakening the Heroine Within

NOW IN PAPERBACK! With a new preface by the author relevant to the current political and cultural moment Persephone Rising: Awakening the Heroine Within JUST IN TIME, this revelatory manifesto speaks to the heroine in every woman and man...

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The Hero Within: Six Archetypes We Live By

The Hero Within: Six Archetypes We Live By A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within each of us....

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Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World

Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World “The heroic quest is about saying ‘yes’ to yourself and in so doing, becoming more fully alive and more effective in...

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Finding Your Own True North & Helping Others Find Direction in Life

Finding Your Own True North & Helping Others Find Direction in Life by psychologist and coach Dr. Patricia Adson (Type & Archetype Press, 1999) describes how a psychologist used D...

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Co-authored by Margaret Mark, The Hero and the Outlaw: Building Extraordinary Brands...

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The Transforming Leader: New Approaches to Leadership for the Twenty-First Century

The Transforming Leader: New Approaches to Leadership for the Twenty-First Century Outlines a new leadership approach tailored to the realities of the twenty-first century. Features chapters by such leading authors as Matthew Fox, Diana Whitney, and…

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Magic at Work: Camelot, Creative Leadership, and Everyday Miracles

Co-authored by Sharon Seivert, Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (New York: Doubleday/Currency, 1995) explores leadership lessons from the Arthurian legends.

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Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change

Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change Great news! You can now download Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change free of charge. You can read and...

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What Stories Are You Living?

What Stories Are You Living? guides you through the journey of discovering and understanding the archetypes active in your life. These universal themes may be invisible to you now but through this book you will learn how they inspire the behaviors...

Read More

The Pearson-Marr Archetype Indicator® (PMAI®) Instrument

The Pearson-Marr Archetype Indicator® (PMAI®) The Pearson-Marr Archetype Indicator® (PMAI®) is the world’s first scientifically validated archetype assessment tool. It opens a window into the patterns of our unconscious stories and provides a path to

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StoryWell.com

We want you to be excited about your life. To this aim, our mission is to provide a system of self-knowledge that brings depth, meaning, and a bit of drama to your life. Not like the drama at the office or with your family at the holidays, but the my

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The IBM® Kenexa® Cultural Insight Survey (IBM-KCIS)

The IBM® Kenexa® Cultural Insight Survey (IBM-KCIS) The IBM® Kenexa® Cultural Insight Survey (IBM-KCIS), first published as the Organizational and Team Culture Indicator™ (OTCI™) (Gainesville, FL: Center for Applications of Psychological Type (CAPT).

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PMAI Facilitator Interface

Using the PMAI instrument with clients is now made easier with the introduction of the new PMAI Facilitator Interface. This new tool allows facilitators to manage the PMAI experience for their clients, and for that reason use of the assessment throug

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Hugh Marr A Clinician's Guide to Foundational Story Psychotherapy

A Clinician's Guide to Foundational Story Psychotherapy draws together a range of theories and models to examine the use of narrative psychotherapy in clinical practice.

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Educating the Majority: Women Challenge Tradition in Higher Education

Educating the Majority: Women Challenge Tradition in Higher Education Educating the Majority: Women Challenge Tradition in Higher Education, by Donna L. Shavlik, Judith G. Touchton, and Carol S. Pearson (New York: Macmillan Publishing Company, 1989).

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Depth Coaching: Discovering Archetypes for Empowerment, Growth, and Balance

Depth Coaching: Discovering Archetypes for Empowerment, Growth, and Balance Depth Coaching: Discovering Archetypes for Empowerment, Growth, and Balance by psychologist and coach Dr. Patricia Adson (Gainesville, FL: Center for Applications of Psych...

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Finding Your Own True North & Helping Others Find Direction in Life

Finding Your Own True North & Helping Others Find Direction in Life by psychologist and coach Dr. Patricia Adson (Type & Archetype Press, 1999) describes how a psychologist used D...

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Maturing the American Dream

Maturing the American Dream Maturing the American Dream (Palo Alto, CA: Jossey-Bass, February 2009) is part of a Jossey-Bass/Fetzer Institute pamphlet series called “Deepening the American Dream.” It provides an archetypal analysis of American cultur

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Persephone Rising: Awakening the Heroine Within

NOW IN PAPERBACK! With a new preface by the author relevant to the current political and cultural moment Persephone Rising: Awakening the Heroine Within JUST IN TIME, this revelatory manifesto speaks to the heroine in every woman and man...

Read More

Magic at Work: Camelot, Creative Leadership, and Everyday Miracles

Co-authored by Sharon Seivert, Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (New York: Doubleday/Currency, 1995) explores leadership lessons from the Arthurian legends.

Read More

The Female Hero in American and British Literature

Carol S.Pearson, Ph.D., is an internationally recognized scholar and well-known author of numerous books, among them the bestselling The Hero Within, Awakeningthe Heroes Within, The Hero and the Outlaw, and Magic at Work. Her new book,Persephone Risi

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Psychology Today: The Seeker's Forum

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3 min read

Psychology Today: The Seeker's Forum

The Hidden Message of Deadpool & Wolverine for This Political Season

Blog
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3 min read

The Hidden Message of Deadpool & Wolverine for This Political Season

Guest Blog: Koehler Disneyland Series The Creator

Guest Blog
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3 min read

Guest Blog: Koehler Disneyland Series The Creator

March 2024 Newsletter

Newsletter
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3 min read

March 2024 Newsletter

Guest Blog: Marr Finding Your Story

Guest Blog
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3 min read

Guest Blog: Marr Finding Your Story

Find Your Story: Transform Your Life!

Blog
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3 min read

Find Your Story: Transform Your Life!

Judy Brown Poem Series: Fire

Guest Blog
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3 min read

Judy Brown Poem Series: Fire

Guest Blog: Harry Potter Series The Seeker

Guest Blog
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3 min read

Guest Blog: Harry Potter Series The Seeker

Guest Blog: Koehler Disneyland Series The Magician

Guest Blog
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3 min read

Guest Blog: Koehler Disneyland Series The Magician

Guest Blog: Koehler Disneyland Series Introduction

Guest Blog
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Guest Blog: Koehler Disneyland Series Introduction

American Happiness and the Jester Archetype Blog Series Blog Two

Blog
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American Happiness and the Jester Archetype Blog Series Blog Two

Guest Blog: Harry Potter Series The Idealist

Guest Blog
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3 min read

Guest Blog: Harry Potter Series The Idealist

June 2023 Newsletter

Newsletter
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3 min read

June 2023 Newsletter

American Happiness and the Jester Archetype Blog Series Blog One

Blog
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3 min read

American Happiness and the Jester Archetype Blog Series Blog One

Guest Blog: Harry Potter Series The Revolutionary

Guest Blog
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3 min read

Guest Blog: Harry Potter Series The Revolutionary

Guest Blog: Harry Potter Series The Realist

Guest Blog
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Guest Blog: Harry Potter Series The Realist

NOTICE: Science of the Mind Group

Event
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NOTICE: Science of the Mind Group

Guest Blog: Harry Potter Series – The Lover

Guest Blog
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Guest Blog: Harry Potter Series – The Lover

January 2023 Newsletter

Newsletter
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3 min read

January 2023 Newsletter

Guest Blog: Harry Potter Series -- The Magician

Guest Blog
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3 min read

Guest Blog: Harry Potter Series -- The Magician

Psychology Today Blog: Living Storylines that Lead to Happier Outcomes: Heroism for Our Times

Blog
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3 min read

Psychology Today Blog: Living Storylines that Lead to Happier Outcomes: Heroism for Our Times

Guest Blog: Harry Potter Series -- There’s Something Magical about Harry

Guest Blog
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3 min read

Guest Blog: Harry Potter Series -- There’s Something Magical about Harry

Living Storylines that Lead to Happier Outcomes: Heroism for Our Times

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3 min read

Living Storylines that Lead to Happier Outcomes: Heroism for Our Times

Just Creative Podcast

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3 min read

Just Creative Podcast

September/October 2022 Newsletter

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3 min read

September/October 2022 Newsletter

America Blog Four: Why Has the U.S. Not Fulfilled Its Purpose? The Shadow Knows

Blog
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America Blog Four: Why Has the U.S. Not Fulfilled Its Purpose? The Shadow Knows

Just Creative Podcast

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3 min read

Just Creative Podcast

June/July 2022 Newsletter

Newsletter
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3 min read

June/July 2022 Newsletter

Guest Blog: In Life Transitions, Your Archetypes Await You

Guest Blog
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3 min read

Guest Blog: In Life Transitions, Your Archetypes Await You

Guest Blog Wholeness in the Workplace: How Archetypes Can Guide the Way

Guest Blog
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Guest Blog Wholeness in the Workplace: How Archetypes Can Guide the Way

Worried, Fearful? Try a Positive Escape into Fun-Scary Fiction

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3 min read

Worried, Fearful? Try a Positive Escape into Fun-Scary Fiction

March 2022 Newsletter

Newsletter
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3 min read

March 2022 Newsletter

America Blog 3: The Lover Complement and the Promised Land

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America Blog 3: The Lover Complement and the Promised Land

America Blog 2: Branding America: A Pioneering Nation and People

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America Blog 2: Branding America: A Pioneering Nation and People

America Blog 1: What Stories Is America Living? An Archetypal Analysis

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America Blog 1: What Stories Is America Living? An Archetypal Analysis

December 2021 Newsletter

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3 min read

December 2021 Newsletter

Clarifying Your Vision for 2022?

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Clarifying Your Vision for 2022?

It is wise to clarify intents for a new year, yet resolutions often don’t work. Learn why. Learn about 12 archetypal narratives that can help you achieve authentic desires by living their plotlines. Gain insight into four steps in the process of discovering your current archetypal motivations, recognizing those that now call to you through your desires and interests, and developing a vision for the next year.

Guest Blog The Dracula Syndrome: How Our Fear Keeps Archetypes (and Our Potential) in the Shadows

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Guest Blog The Dracula Syndrome: How Our Fear Keeps Archetypes (and Our Potential) in the Shadows

In polarized times, unconscious moral certainty is the hunger that drives leaders mad,and weakens us all by feeding our fears. The stories we live, and the archetypes that energize them, get twisted into distinctions of Us/Them,Right/Wrong, and Good/Evil. There’s no better example than the Dracula Syndrome.

New Article: The Roots of the Pearson-Marr Archetypes

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New Article: The Roots of the Pearson-Marr Archetypes

Guest Blog by Dr. Edward Smink

Guest Blog
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Guest Blog by Dr. Edward Smink

Sept/Oct 2021 Newsletter

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3 min read

Sept/Oct 2021 Newsletter

Rise Like A Phoenix Event Video

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Rise Like A Phoenix Event Video

Modern Magic: Discover and Live Your Authentic Stories

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Modern Magic: Discover and Live Your Authentic Stories

Guest Blog by Katherine Culpepper

Guest Blog
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Guest Blog by Katherine Culpepper

I’m very pleased to publish this guest blog from pioneering educator Katherine Culpepper. Her work with high school students provides a model that I would love to see replicated widely in schools today—especially, but not exclusively,with students coming from challenging circumstances. An earlier blog on Katherine’s work can be found in the archives on this site. The foundational ideas in this important blog could also be used by parents, families, and others to support and assist children and adolescents in seeing themselves as heroes and heroines, discovering their values and gifts, and making positive choices going forward so that they can fulfill their potential.

Corey Boutwell Podcast

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3 min read

Corey Boutwell Podcast

June/July 2021 Newsletter

Newsletter
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3 min read

June/July 2021 Newsletter

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog Three

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3 min read

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog Three

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog Two

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3 min read

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog Two

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog One

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3 min read

What Stories Are Americans Living? Escaping the Curse of the Culture War Narrative -- Blog One

The Power of Leadership Narrative Intelligence Blog Series -- Part Two

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The Power of Leadership Narrative Intelligence Blog Series -- Part Two

The Power of Leadership Narrative Intelligence Blog Series -- Part One

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The Power of Leadership Narrative Intelligence Blog Series -- Part One

Big Universe Podcast

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3 min read

Big Universe Podcast

Why Movies Matter with Dave Watson

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3 min read

Why Movies Matter with Dave Watson

April 2021 Newsletter

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3 min read

April 2021 Newsletter

Corridor Conversations

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Corridor Conversations

Bottom Up Show

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Bottom Up Show

Leadership Lessons for Effectively Speaking Up

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3 min read

Leadership Lessons for Effectively Speaking Up

A Conspiracy Theory Vaccine? Making Sense of a Chaotic World

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3 min read

A Conspiracy Theory Vaccine? Making Sense of a Chaotic World

Myth Salon Interview

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Myth Salon Interview

Understanding Ourselves Through Story with Carol S. Pearson and John Trybus

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Understanding Ourselves Through Story with Carol S. Pearson and John Trybus

January 2021 Newsletter

Newsletter
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3 min read

January 2021 Newsletter

What Stories Are You Living?

Featured Book
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3 min read

What Stories Are You Living?

What Stories Are YouLiving? guides you through the journey of discovering and understanding the archetypes active in your life. These universal themes may be invisible to you now but through this book you will learn how they inspire the behaviors and relationships that drive your life story. As you become conscious of your archetypal potential, you can cultivate the hero or heroine within you by living your stories consciously, in your own unique way. This book provides a roadmap for achieving deeper self-understanding, and includes clear steps for reshaping your life stories, awakening your authenticity, and finding meaning, direction, and purpose.

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The Hero Within

This initial work was a grassroots HarperSanFrancisco best seller about the heroic journey that any of us may be taking in today’s world. I began writing it because its archetypes were talking to me, demanding that I capture what they were communicating in an accessible book. Now in its 3rd edition, The Hero Within remains timely and makes a great gift to anyone seeking purpose and meaning, whether they are starting out or in transition.

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Awakening the Heroes Within

The 12-Archetype System began with this book and is the basis for the Pearson-Marr Archetype Indicator® (PMAI®) assessment and many follow-up applied works. It links archetypes to the hero’s journey to offer an accessible, gender-balanced human development theory, updating the work of C.G. Jung, James Hillman, Joseph Campbell, and Erik Erikson to reflect changing attitudes and roles.

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Persephone Rising

The heroine in the subtitle refers to women and to the feminine within both men and women. The plot shows how psychological balance is restored through greater gender equity and partnership. Each of the four mythological characters matures with the aid of three of the 12 archetypes, thus providing models for how you might live the three reported in your PMAI results as most active in you.

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Take the PMAI

This assessment does for Jung’s work on archetypes what the Myers-Briggs does for type. The featured book, What Stories Are You Living?, supports the PMAI instrument by helping you to fully understand your results and use these insights in your life journey. For additional information beyond this site, see the instrumentation website, www.storywell.com.

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The Hidden Message of Deadpool & Wolverine for This Political Season

Deadpool & Wolverine’s plotline follows an archetypal hero’s journey form.
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