• Carol S. Pearson, Ph.D.

    Author & Thought Leader on
    Archetypal Narrative Intelligence
    & Transformational Leadership

    Learn More


  • Awaken The
    Heroine Within

    Now Available Wherever Books
    & E-books are sold.

    Order Now
  • What Story are You Living?

    What story do you want to live?
    What dragons are you facing?
    What would be your happy ending?

    Learn More
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Welcome to my official website, created to support the emergence of the deeper, authentic Self in those who wish to bring their gifts in service to the greater good.

– Author Carol S. Pearson


Great news: As a part of the release of the 2020 edition of the Pearson-Marr Archetype Indicator® instrument, the publisher created the StoryWell website as the new destination for purchasing and taking the PMAI® and where you can choose to receive your results in either an introductory or an advanced form. Now is a great time to take or retake the PMAI® to discover what kind of heroic archetypes within you want to be expressed in this complex period—for your own good and that of everyone.



In a dark time, the eye begins to see….

My soul, like some heat-maddened summer fly,

Keeps buzzing at the sill. Which I is I?

– Theodore Roethke, In a Dark Time


This website is designed to help you develop narrative and archetypal intelligence so that you can recognize patterns invisible to most people—that is, the stories you and others are living unconsciously.

Making these stories conscious clears a path for you to pursue your authentic journey while also inspiring and influencing others—even those living stories quite different than yours.

This alchemical process promotes inner development with a transformational impact, supporting collective human evolution along with your own, as you more fully attend to the urgings of the deeper Self. Even when the world is moving in unknown and mysterious directions, as it is now, if you do not know what to do, you can, like Anna in Frozen II, “make the choice to hear that voice/and do the next right thing.”

This website also promotes organizational and social congruence in support of shared values and the professional use of applied archetypal psychology in a wide variety of fields.

Latest News


October 27, 2020 Pearson Blog: A Conspiracy Theory Vaccine? Making Sense of a Chaotic World

By Carol S. Pearson Part One: The Appeal of Conspiracy Thinking I’m intrigued by how many conspiracy theories are gaining traction today, and wondering how so many fellow citizens of my country can believe them. I see news interviews with people who believe such outrageous things, but in every other way they look and act […]

September 2020 Newsletter

Vote! I’ve just written a book about the importance of living our archetypal values so that we can gain their gifts. Voting is one essential way to do that. For the Idealist, it is the right thing to do. For the Realist, the way to affect reality. For the Caregiver, it is caring for oneself, […]

Mapping The Organizational Psyche

Great news! You can now download Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change free of charge. John Corlett and I co-authored this book for leaders, organizational development consultants, executive coaches, and anyone trying to better understand their organization. It partners well with the revised Pearson-Marr Archetype Indicator® for those who want to use […]

August 12, 2020: Zajchowski Blog: The Lover’s Call to Life

By Stephanie Zajchowski, Ph.D. The morning news reads like a dystopian novel. After five years of studying apocalyptic writing, I imagined I would be able to achieve an academic distance from a global pandemic in order to observe as new patterns emerge. The reality has been quite the opposite. I spend most mornings consumed by case […]

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Carol S. Pearson, Ph.D.

Author & Thought Leader on Archetypal Narrative Intelligence & Transformational Leadership

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