Carol Pearson, Author, Academic, Archetypal Scholar

Publications

In many indigenous traditions, a person seeking answers to questions would approach a medicine manor woman sitting by the fire and ask what they should do to resolve their dilemma. He or she classically would respond to this request by saying, “Let me tell you a story.” Moms, dads, mentors, and friends can do this, too…. In new situations, often what is needed is a new story that can help supply a map for the new journey and a toehold when that journey feels like climbing up a steep and dangerous mountain.
  — Persephone Rising: Awakening the Heroine Within

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Buy the Book

Co-authored by Margaret Mark, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (New York: McGraw-Hill, 2001, 2002) is a guide for authentic, values-based approaches to identifying the archetypal stories basic to an organization’s culture and for developing a clear internal and external identity that attracts customers/clients/students. It also warns against possession by the archetype and urges vigilance to avoid being drawn into its negative potentials. Translations are available in Chinese, Czech, Estonian, Portuguese, and Russian.

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