About

Carol S Pearson is the creator of the 12-Archetype System that led to the development of the Pearson-Marr Archetype Indicator® assessment, which does for Jung’s archetypal work what the Myers-Briggs has done for type. Archetypes motivate and energize human journeys, so that life becomes full of meaning and purpose. Becoming conscious of the archetypal stories each individual is living furthers heroic success and fulfillment at the personal level.  Awareness of the stories people are living together in organizations, communities, and cultures builds the narrative intelligence necessary to create great places to work.