What is your brand? And how do you manage that meaning? I am pleased to be able to share this link to an episode of the Just Creative Podcast I recently recorded with Matt Davies and Jacob Cass. In this episode, we discuss how understanding archetypes can guide teams to build brands in exciting and authentic ways.
More Posts
Here's an interview I recently gave to Mark Matousek about my work in the field of archetypal analysis.
Deadpool & Wolverine’s plotline follows an archetypal hero’s journey form.
Creator energy is present in the way fans engage with The Walt Disney Company, but one group of artists creates something new...