What is your brand? And how do you manage that meaning? I am pleased to be able to share this link to an episode of the Just Creative Podcast I recently recorded with Matt Davies and Jacob Cass. In this episode, we discuss how understanding archetypes can guide teams to build brands in exciting and authentic ways.
More Posts
The presence of magic is integral to things Disney. It’s everywhere in the Disney brand
The next 12 blogs reflect my newest thoughts about how we might consider each of these archetypes in play (pun intended) at the park.
For Americans, happiness is assumed to include freedom, and when we feel trapped or too settled, we naturally become blue.