Great news! You can now download Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change free of charge. John Corlett and I co-authored this book for leaders, organizational development consultants, executive coaches, and anyone trying to better understand their organization. It partners well with the revised Pearson-Marr Archetype Indicator® for those who want to use the book for team-building purposes, leadership development, or employee assistance. It makes reference to the Organizational and Team Culture Indicator®, which is no longer available to the public because it has been acquired by IBM for use with large and global companies. However, for smaller companies and nonprofits, this book gives you what you need to analyze your organization without requiring an organizational culture assessment to do so. These certainly are times when understanding archetypes in a depth way makes great sense, which is why John and I decided to give the book away so that it would be available to anyone who could benefit.
What is your brand? And how do you manage that meaning?
The shadow of a culture is more complicated because it is similarly created by what its country says it is and what it dreams of being.
What stories are you living? What about your brand? How do you manage that meaning?