I’ve found that it is easier to grasp a complex theory if it is translated into an orderly model, along with clear steps for its application, than if we simply are faced with abstract concepts and left on our own. With this in mind, to help readers discover their inner archetypes, I developed a model in The Hero Within that described six archetypes. Later, in Awakening the Heroes Within, I expanded this to a 12-archetype model, which is designed to help you:

• become conscious of human motivations and ways of viewing the world that are invisible to most people, yet still drive their behaviors. In becoming conscious of them, you no longer will be controlled by them, but instead can experience them as allies;
• recognize archetypal allies as potentials within you or your organization that you can build on as strengths; and
• decode what is going on in the people, organizations, and larger world around you, which will help you to improve your relationships and achieve your professional goals.

Moreover, the archetypes evolve as we do and our capacities develop as this happens and as the range of archetypes available to us expands. Furthermore, diving into the potential within any given archetype can awaken you to the myriad plotlines available to you. This is how archetypal awareness can transform your life and expand the expression of your authentic self.

You are a unique individual with actions that have direct or ripple effects that influence the whole. Synchronicity (meaningful coincidences) most often happen when you are on course for the life that is right for you. As Joseph Campbell put it:

“If you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. Follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be.”
– Joseph Campbell

The image of the Phoenix on the cover of What Stories Are You Living? evokes transformation that is not saving yourself by becoming someone else. Rather, it calls upon you to trust that you matter because, not in spite, of being your authentic self.

This system can help you discover the archetypes that identify and promote meaning and purpose in your life. You can take the Pearson-Marr Archetype Indicator® (PMAI®) instrument to identify those most active in your life right now—that is, your highest scoring ones. Their myriad plotlines also help you live their stories in order to achieve happy endings to the many chapters of your life. Midrange scores can assist you, and complement your most active ones,  in meeting life’s many challenges, relating well to diverse others, and responding to unexpected situations. The identification of your lowest score or scores can alert you to what you may not notice. This can decrease the risk of your being blindsided by unexpected events.

The PMAI® instrument has its own website: www.storywell.com. Click here to take the instrument and request your results. StoryWell is also a great place to browse, as it provides its own fount of wisdom about archetypes and the Pearson 12-Archetype System.

Various of my books and others on this subject by various colleagues use different names for the same archetype. This is possible because archetypes do not actually have names, nor do they see, hear, smell, or feel, except if they are embodied in an image, a description, a sound (perhaps in music), or a sensation. We notice different elements of an archetype based on what it taps within us, given what we think and what we are likely to be able to feel.

So, at any one point in our lives, what we notice about an archetype might be different from another time, just as how the archetype expresses itself in us will be, too. For example, early in life many of us have experiences of abandonment, loss, or disillusionment that lead us to feel like a motherless child. This archetypal experience can rightly be called Orphan. Years later, such experiences may have prompted us to become very realistic in order to avoid being hurt again, leading us to identify with the archetype as the Realist. And, as we come to realize how many others have had orphaning experiences, it leads us to call it Everyperson.

The context for how the archetype is viewed differs in its various applications, which then influences the name that resonates for us. For example, In The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, this same archetype is called Regular Guy/Gal because it evoked an image customers would recognize. Also, for branding purposes, the Destroyer would really not work. In the PMAI® instrument, it becomes the Revolutionary, but the name that marketers liked was Outlaw. For personal growth purposes, Outlaw would promote immoral and illegal activities. But in branding and marketing, Outlaw appeals to customers who have repressed their wild sides in the face of pressures to conform, be nice, or act professionally. So, that’s why some doctors and lawyers run out to buy Outlaw brand motorcycles.

Below is a chart of the different names for the same archetypes utilized in various of my single and co-authored books using the 12-Archetype System. Those authored by Pat Adson use the same names as those in Awakening the Heroes Within, while What Stories Are You Living? and Hugh Marr’s Finding Your Story use those of the current PMAI ® instrument.

Browse your archetypes below: