• Carol S. Pearson, Ph.D.

    Author & Thought Leader on
    Archetypal Narrative Intelligence
    & Transformational Leadership

    Learn More


  • Awaken The
    Heroine Within

    Now Available Wherever Books
    & E-books are sold.

    Order Now
  • What Story are You Living?

    What story do you want to live?
    What dragons are you facing?
    What would be your happy ending?

    Learn More
CP square

Welcome to my official website, created to support the emergence of the deeper, authentic Self in those who wish to bring their gifts in service to the greater good.

– Author Carol S. Pearson


Great news: As a part of the release of the 2020 edition of the Pearson-Marr Archetype Indicator® instrument, the publisher created the StoryWell website as the new destination for purchasing and taking the PMAI® and where you can choose to receive your results in either an introductory or an advanced form. Now is a great time to take or retake the PMAI® to discover what kind of heroic archetypes within you want to be expressed in this complex period—for your own good and that of everyone.



In a dark time, the eye begins to see….

My soul, like some heat-maddened summer fly,

Keeps buzzing at the sill. Which I is I?

– Theodore Roethke, In a Dark Time


This website is designed to help you develop narrative and archetypal intelligence so that you can recognize patterns invisible to most people—that is, the stories you and others are living unconsciously.

Making these stories conscious clears a path for you to pursue your authentic journey while also inspiring and influencing others—even those living stories quite different than yours.

This alchemical process promotes inner development with a transformational impact, supporting collective human evolution along with your own, as you more fully attend to the urgings of the deeper Self. Even when the world is moving in unknown and mysterious directions, as it is now, if you do not know what to do, you can, like Anna in Frozen II, “make the choice to hear that voice/and do the next right thing.”

This website also promotes organizational and social congruence in support of shared values and the professional use of applied archetypal psychology in a wide variety of fields.

Latest News


PMAI Re-Release

May 6, 2020 Dear Friends: Great news! A new and improved version of the Pearson-Marr Archetype Indicator® (PMAI®) is now available. The instrument also comes with its own website, www.storywell.com. To introduce the new PMAI®, I’ll be offering two free webinars, next Wednesday, May 13th, and Wednesday, May 20th, on how to identify the archetypes in your life […]

March 2020 Newsletter

Dear Friend: As I write this, I am sheltered-in-place with my dear husband, David, during the coronavirus pandemic. We are observing the at-least-six-feet-apart rule of social distance with others and remaining home as much as we can, not only to keep ourselves safe, but also for the safety of everyone else. The side-effect of the […]

March 24, 2020 Pearson Blog: Do What You Love and Make a Difference—But How?

by Carol S. Pearson This is the second of two blogs that address the coronavirus pandemic. I’m going out very little during the coronavirus pandemic, while also taking time to stay connected—at a distance—with family, friends, and colleagues. It is so important in these times that people are not isolated. Simultaneously, I am working to […]

March 24, 2020 Pearson Blog: Beyond Disinfectant, Cleaning Wipes, and Toilet Paper: Our Pandemic Challenge

by Carol S. Pearson This is the first of two blogs that address the coronavirus pandemic. All I have is a voiceTo undo the folded lie,The romantic lie in the brainOf the sensual man-in-the-streetAnd the lie of AuthorityWhose buildings grope the sky:There is no such thing as the StateAnd no one exists alone;Hunger allows no […]

View All Latest News

Carol S. Pearson, Ph.D.

Author & Thought Leader on Archetypal Narrative Intelligence & Transformational Leadership

Stay Current On All of Carol’s Work by Signing Up To Receive Her Newsletter: