The Pearson-Marr Archetype Indicator® (PMAI®)

The Pearson-Marr Archetype Indicator® (PMAI®) instrument, co-author Hugh Marr, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2002) measures archetypes active in individuals. It is designed to help people understand the mythic stories that do, or could, provide a means to success, fulfillment, and clarity of values and purpose. The instrument also is used in leadership development to promote personal mastery and in personal branding to help individuals show up as their best and most authentic selves.

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