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Carol S. Pearson, Ph.D. | Author | The Hero Within
     
     
  • About
    • Carol S. Pearson: My Biography
    • Archetypes: What They Are and Why You Should Care
    • The 12 Archetype System: A Model for Discovering Your Archetypes
    • Assessments for Discovering the Archetypes Active In Your Life and Work
    • Mythic Wisdom: Deeper Truths Discovered in Mythological Literature
    • Services and Network: Available Professional Assistance
    • Ways to Engage With This Community
  • The Heroic Life
    • Personal Development: Tools for Being Your Own Life Coach
    • Discovering Your Archetypal Allies: Exercise and Assessment
    • Narrative Intelligence: A Breakthrough Ability for the 21st Century
    • Awakening the Hero / Heroine in Others
  • The Heroic Leader
    • Becoming a Heroic, Transformational Leader: Leadership from the Inside Out
    • Building Heroic Organizations: Modern Temples to Archetypal Values
    • Mapping the Organizational Psyche: The Deepest Dive
    • Coaching, Consulting, and Events
  • Archetypal Branding
    • Personal Branding: Becoming Known Well
    • Archetypal Brand Building
    • Organizational, Product, and Service Branding
    • Process and Outcomes: The How-To of Archetypal Branding
    • The 12 Archetype System: A Model for Discovering Your Archetypes
    • Consumer Exercise: What Brands Call to You?
  • Deep Fulfillment
    • Persephone Rising and Androgynous Wholeness
    • The Round Table
    • 12 Archetype Wheels and Groupings
  • Publications
    • Featured Book: Persephone Rising
    • Reviews
    • Books: Personal Development
    • Books: Leadership, Organizational Development, and Branding
    • Assessments and Supporting Materials
    • Workbooks, Pamphlets, and Other Materials
  • Home
  • Contact
  • Events
  • Media
  • Blog
Carol S. Pearson, Ph.D. | Author | The Hero Within
Carol S. Pearson, Ph.D. | Author | The Hero Within
Carol S. Pearson, Ph.D. | Author | The Hero Within
     
  • About
    • Carol S. Pearson: My Biography
    • Archetypes: What They Are and Why You Should Care
    • The 12 Archetype System: A Model for Discovering Your Archetypes
    • Assessments for Discovering the Archetypes Active In Your Life and Work
    • Mythic Wisdom: Deeper Truths Discovered in Mythological Literature
    • Services and Network: Available Professional Assistance
    • Ways to Engage With This Community
  • The Heroic Life
    • Personal Development: Tools for Being Your Own Life Coach
    • Discovering Your Archetypal Allies: Exercise and Assessment
    • Narrative Intelligence: A Breakthrough Ability for the 21st Century
    • Awakening the Hero / Heroine in Others
  • The Heroic Leader
    • Becoming a Heroic, Transformational Leader: Leadership from the Inside Out
    • Building Heroic Organizations: Modern Temples to Archetypal Values
    • Mapping the Organizational Psyche: The Deepest Dive
    • Coaching, Consulting, and Events
  • Archetypal Branding
    • Personal Branding: Becoming Known Well
    • Archetypal Brand Building
    • Organizational, Product, and Service Branding
    • Process and Outcomes: The How-To of Archetypal Branding
    • The 12 Archetype System: A Model for Discovering Your Archetypes
    • Consumer Exercise: What Brands Call to You?
  • Deep Fulfillment
    • Persephone Rising and Androgynous Wholeness
    • The Round Table
    • 12 Archetype Wheels and Groupings
  • Publications
    • Featured Book: Persephone Rising
    • Reviews
    • Books: Personal Development
    • Books: Leadership, Organizational Development, and Branding
    • Assessments and Supporting Materials
    • Workbooks, Pamphlets, and Other Materials

Branding

We are aided in our journey by inner guides, or archetypes, each of which exemplifies a way of being…. We see them reflected in recurring images in art, literature, myth, and religion, and we know they are archetypal because they are found everywhere, in all times and places.

– Carol S. Pearson - Awakening the Heroes Within

Branding

 

Caregiver: Stability/Structure

Regular Guy / Gal: Relating/Community-Building

Warrior: Producing/Accomplishing

Innocent: Learning/Growing

Creator: Stability/Structure

Lover: Relating/Community-Building

Outlaw: Producing/Accomplishing

Explorer: Learning/Growing

Ruler: Stability/Structure

Jester: Relating/Community-Building

Magician: Producing/Accomplishing

Sage: Learning/Growing

Recent News
  • 06Dec
    December 2019 Newsletter Uncategorized
  • 04Dec
    December 4, 2019 Slominski Blog: The Rise of Regency Blog, Guest Blog
  • 30Oct
    October 31, 2019 Koehler Blog: Roger’s Labors: The Resonance of Psyche and Eros in Outlander Blog, Guest Blog
Discover Your Archetypes

The Pearson-Marr Archetype Indicator® (PMAI®) instrument measures archetypes in individuals. Find/Purchase the PMAI® here.

Click here to learn more >

Recent Tweets
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  • Guest blog by @AndreaSlominski1 “The Rise of #Regency.” Check this out. What life stage are you in or is some… https://t.co/Hwil2ZfQzb

    6 days ago
  • Wonderful movie to combat cynicism and promote compassion. Tom Hanks Plays Mister Rogers: Sharing Joy Is 'The Natur… https://t.co/01uk8uFE62

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Contact Info

Carol S. Pearson, Ph.D.
cspearson@herowithin.com

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