About This Website

Throughout the website, you will discover the importance of learning from mythic and archetypal wisdom how to decode its deeper meaning in order to enrich your life and recognize your calling, purpose, and life meaning, while also making a difference in the world— which is the heroic task to which each of us is called.

This About section provides basic definitions and information to help you get the most from this website. For an introduction to the ideas on which it is based, you may want to begin by reading through it, or at least the parts that interest you. But if you do not, you needn’t worry. Key words have hyperlinks that can return you to their definitions when you need to find out what they mean or learn something more about them before moving on.

The quotation above defines what I mean by being a hero or heroine. (I often use the word hero generically, to refer to both men and women.) This section then goes on to tell you about:

My guiding principle is that each of us is important and everyone matters. I have always been fascinated by the role of stories in people’s lives. Humans are story-telling creatures. It is the way we most naturally make meaning of our experiences and how we best communicate who we are, what we believe, and what we know.

However, we cannot all do and know everything, so we need each other. My personal calling is to pass on what I have learned to help others become their best selves and make their optimal contribution to the world. Thus, I have sought to download as much as possible of what I know into books, assessments, and other publications and, through speeches, workshops, and mentoring, as well as through this website, social media, and other virtual means, to assist others who wish to apply my ideas.

In so doing, I trust that my work has direct ripple effects on the world, and indirect ones if I also help you become more authentic and successful. I am honored if I contribute to your achieving your own form of heroism.

Click on the model that most interests you, or scan them all to get an overview. Or, you can go directly to The Heroic Life, The Heroic Leader, or Archetypal Branding, where you will be given another chance to check out any of these in website sections that provide additional context about the contribution of archetypes in each area.

Latest Book

Persephone Rising: Awakening the Heroine Within

Persephone Rising is a revelatory modern manifesto that
speaks to the heroine in every woman, offering potent
strategies—drawnfrom the archetypes inherent in the
ancient Greek myth of Demeter and Persephone—to forge
lives of greater happiness and fulfillment.

Purchase Now